About StarForge
We fight for people, not platforms.
Our Promise
StarForge exists because too many brilliant operators get buried in systems that fight them instead of helping them. We built this company after watching exceptional tradespeople, the ones who keep the real world running, lose hours every week to clipboard chaos and broken workflows.

Our promise is simple: we multiply your workforce without hiring. Every automation we build, every system we deploy, every training session we run has one goal—give you back time for what matters.
Our Code
We fight for people, not platforms.
Every decision prioritizes the human experience over technical elegance.
Simple beats clever.
The most sophisticated solution is worthless if people won't use it.
Prove it fast.
If it doesn't deliver value within weeks, we redesigned it wrong.
Real problems only.
We don't solve theoretical issues. We fix what's actually broken.
No vendor lock-in.
You own your systems, your data, your processes. Always.
Our Team
Mark Salisbury - Founder & Chief Systems Architect
Mark is the face of StarForge, the thing people choose to buy, and the vision behind the machine. He's a hands-on builder who makes complex things simple and reliable. Before StarForge, he spent years inside chaotic operations, learning where systems break and how to rebuild them so busy people get time, money, and control back. That's why clients trust him. He listens until the real problem surfaces, then he designs the fix and ships it without drama. He's allergic to fluff, serious about usefulness, and calm under pressure. If a client says the value isn't there, he treats it like a system failure, not a sales issue, and fixes it.
What sets Mark apart is range. He can architect a workflow, ship the automation, write the docs, and teach a non-technical team how to use it without talking down to anyone. He's a pragmatic operator, not a theorist. He builds with cost and maintenance in mind, favors lean tools over bloat, and documents everything so the solution survives real life. At StarForge he sets the standard for our BrandForge powered delivery, mentors the team on decision quality, and keeps the company pointed at one promise: we fight for people, not platforms. Clients don't hire platforms. They hire builders who stand behind the work. That's Mark.
Erin La Ninfa - Director of Operations
Erin has more than twenty years of experience helping nonprofits, small businesses, and other staff-strapped teams run better by building efficient systems. She's lived the constraints. She runs a music nonprofit in Bristol, Rhode Island, as the executive director, which means she's the only full-time staff handling programs, fundraisers, board management, registration chaos, and a website juggling multiple class levels across different locations. She used to own a small business. She knows what it's like when the IT team is you. Her consulting work is about one thing: helping nonprofits stop running like book clubs and start running like businesses with clear roles, simple tools, and time-boxed workflows people actually follow.
At StarForge, Erin's the reality check. Mark calls her an operational powerhouse who calls out inside-baseball jargon, flags when pricing overwhelms a bootstrap operation, and reminds everyone that most teams don't have an extra admin, never mind an IT specialist. She shaped our thinking on environmental-impact objections, nonprofit pricing models, and building for humans who still reply "I will be there" instead of clicking a calendar button. Her philosophy is simple. People should execute the mission, not wrestle back-end chaos. So she builds the systems, or gives you the exact steps to build them, that let you get back to the work that matters.
Pierce Lincoln - Director of Sales & Communications
Pierce brings 20 plus years across sales, marketing, and client services, with a BS from UMass Dartmouth and a master's in Business Communications from Simmons University. He earned his stripes selling billboards for Lamar Advertising. That meant years of hang-ups, hard lessons on subject lines, and learning exactly how long a business owner will give you before they stop caring. The answer is about three minutes, max. He knows blue-collar owners because he's been pitching them forever, and he talks to them in a way that doesn't sound like a salesman. No jargon. No overwhelm. Just what they need to hear.
His approach is simple. Make it visual, make it fast, and track everything. At Lamar he sent blunt weekly emails with subject lines that had even the most skeptical buyers giving him a call which tells you everything about Pierce's ability to cut through. He doesn't love cold calling, few do, but he's surgical about time. Give him ten minutes Thursday at noon and he'll be ready, tight, and on target. At StarForge he's the voice pushing us to simplify, stop explaining the tech, and show the outcome in thirty seconds. Make the offer so clear that a 65-year-old carpenter with a first-ever email address gets it. If you can't explain it in three minutes, you already lost the sale. That's Pierce.
Ben Pickowitz - VP of Customer Success & Process Innovation
Ben spent three years at Creative Enclosures in eastern Connecticut, moving from carpentry to sales and regularly closing six-figure sunrooms and additions. Somewhere between measuring decks and writing contracts he got restless, taught himself Google Apps Script, and built a working CRM with email parsing, auto-populated calendars, and live dashboards. The existing tools annoyed him, so he made better ones.
That systems brain is what caught Mark's attention. Ben approaches every workflow like he's reverse-engineering it for efficiency. He's operationally minded, learns new tech fast, and is allergic to waste. At StarForge, he builds the tools, designs the processes, and then walks clients through how to use them because he actually made them. On recent builds he's cut quoting time from hours to minutes and made it simple for the field to update status without babysitting. The best customer success people aren't just good talkers. They're builders who can't help making things better.
The Way We Work
01
Hands-on, not hands-off
We don't advise from the sidelines. We build, test, and iterate in the trenches with you.
02
Your timeline, not ours
Start with one small fix, prove the value, then decide what's next. No pressure to buy everything at once.
03
Training included, not optional
The best automation is worthless if your team won't adopt it. Every system comes with the training needed to make it stick.
04
Support when you need it
No phone trees, no ticket systems. Text Mark directly if something breaks.
What We Don't Do
  • We don't build monuments to technology
  • We don't force platform changes
  • We don't do maintenance contracts
  • We don't scale before we prove
Our Current Focus
Next 90 days: Expanding Stage-1 Quick Win services based on client feedback. New modules for scheduling automation and customer communication workflows.
Tools development: PostPulse moving from beta to full release. BrandForge integration expanding to cover visual identity and video content.
1
Discovery
We start every relationship with a diagnostic. Understand your specific pain points before recommending solutions.
2
Transparency
Fixed pricing, clear timelines, defined deliverables. No surprises, no scope creep.
3
Results Focus
Every project has measurable success criteria agreed upon upfront.
4
Partnership
We succeed when you succeed. Your wins become our case studies.
Why "StarForge"?
A forge transforms raw materials into useful tools through heat, pressure, and skill. We transform chaotic business processes into elegant systems the same way—applying the right pressure, at the right temperature, with the right expertise.
The "Star" part? Because the best solutions light the way for others facing similar challenges.
Ready to Trade Chaos for Compound Growth?
The forge is always hot. Whether you need one quick fix or a complete system overhaul, we meet you where you are and take you where you want to go.
Your trade skills got you this far. Our systems get you the rest of the way.
2024
Founded
Built for the modern tradesperson
3
States Served
Connecticut, Rhode Island, and Massachusetts
100%
Guarantee
If it doesn't work as promised, we fix it at no charge